WPP's Brand Union and Digit team up

Be the first to comment
Joining forces: Toby Southgate and Laura Simon
Joining forces: Toby Southgate and Laura Simon

The WPP agencies The Brand Union and Digit are joining forces to offer clients brand strategy combined with technology expertise.

The two companies, while not fully merging, will work together on shared global clients including Vodafone, Microsoft and Bank of America.

Initially, the partnership is expected to involve teams from both agencies working together on projects, but is likely to lead to closer integration and a move to a single office in London over the next two years.

Toby Southgate, the chief executive of The Brand Union, said the agency had been searching for a partner that understood interactive design and technology.

Laura Simon, the managing director of Digit, said: "The combination of talented people and complementary skillsets means the thinking and the output for the client has relevance from the outset. The two agencies share the same ambition. These synergies make us a perfect fit."



Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published