Heineken paints pubs green for London 2012

Heineken is painting 150 London pubs green this week as part of its sponsorship of the London 2012 Olympics.

Heineken: rolls out Olympic activity
Heineken: rolls out Olympic activity

The Dutch brewer will kit out the London pubs with banners, posters, beer taps and Olympic-branded glassware, while staff will be kitted out in Heineken-green uniforms.

Heineken is the official lager supplier and sponsor of London 2012. It is a tier three sponsor with exclusive pouring rights for its beer and cider brands at Olympic venues.

Ahead of the start of the Olympics, Heineken is taking over Alexander Palace in North London, which will host the Dutch Olympic Committee during the Games. The site will be called Holland Heineken House.

As part of its sponsorship, Heineken is running a "text to win" competition, offering customers the chance to win tickets to Olympic parties.

 

Follow John Reynolds on Twitter @johnreynolds10

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published