Ella's Kitchen launches Facebook app for finger-food discounts

Ella's Kitchen, the organic baby and toddler food brand, is launching a Facebook app to promote its finger food range.

Ella's Kitchen: Nibbly Fingers range
Ella's Kitchen: Nibbly Fingers range

The Spin to Win app by Billington Cartmel allows users to spin a pinwheel to win one of 3,000 coupons.

The coupons offer money off its snacking range, which includes Yum Yummy Cookies, Munchy Biccies and Nibbly Fingers.

Entrants are limited to one spin a day, but can return every day for four weeks. They will also have the change to download the spinning will game to play with their children.

The activity forms part of Ella's Kitchen's wider 'Big Outdoors' activity that encourages children to play outside.

In November last year, Ella’s Kitchen signed up former S Club 7 star Rachel Stevens as the face of the brand, who has recorded nursery rhymes for the brand.

Follow Sarah Shearman on Twitter @Shearmans

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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