Grolsch 'big bold Grolsch' by BMB

Campaign Work, Tuesday, 03 July 2012 10:44AM

Beattie McGuinness Bungay has created a campaign for Grolsch comprising TV spots, Sky Movies sponsorship idents and digital activity to relaunch the brand as a premium world beer.

The work, with the strapline "Character speaks louder than words. Big bold Grolsch", tells the story of the detective Journt Von Deg. It was written by Joe Bruce, art directed by Kate Baker and directed by Yann Demange through Stink.

This article was first published on Campaign Work

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