Elton John and John Barrowman back gay rights campaign

Elton John and 'Torchwood' star John Barrowman have thrown their weight behind the Kaleidoscope Trust's gay rights digital campaign, which launches toady (4 July) and calls for an end to laws that criminalise homosexuality.

The campaign calls on the public to support the human rights of lesbian, gay, bisexual and transgender (LGBT) people by signing up to an international protest.

The campaign features a video by M&C Saatchi and Twitter activity that directs consumers to the Kaleidoscope Trust website to sign up to the protest.

The video features a number of situations in which ordinary people are abused, discriminated against and beaten up for having blue eyes, being blond or brunette, being over the age of 40 or being bald.

The copy says, "Imagine if it were illegal to be you. Presently 78 countries persecute people for being gay. In five of those the maximum penalty is death".

The marketing campaign comes in the lead up to World Pride, with the London march and festival taking place on Saturday (7 July).

Harjeet Johal, deputy executive director of the Kaleidoscope Trust, said: "It is hoped that this film will come as a timely reminder that whatever freedoms we may enjoy in Britain, those same freedoms are denied to millions of others around the globe.

"London will be hosting a 'World Pride' this weekend. While we celebrate our own freedoms we are determined that nobody should forget the millions of people who are made criminals in their own countries because of their sexuality.

"It should never be a crime to be gay."

Follow Loulla-Mae Eleftheriou-Smith on Twitter @loullamae_es

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published