Tesco offers Clubcard points to Facebook users who promote products

Tesco is offering double Clubcard points to people who use Facebook to like, share and buy products on its ecommerce site, as part of a four-week trial.

Tesco: offers Clubcard points to Facebook users
Tesco: offers Clubcard points to Facebook users

Customers who want to take advantage of the deal have to register for the Share & Earn Facebook app that can be found via the brand’s Facebook page.

Facebook users can then post products they "like" to their Facebook wall. If their friends buy the products after clicking through the Facebook post, both the sharer and the purchaser will earn Clubcard points for the purchase.

Tesco currently has 839,703 likes on Facebook and uses its page to promote promotions such as discounts on goods ordered online and competitions to win Tesco products.

Matthew Entwistle, marketing director for general merchandise online at Tesco, said: "More and more of our customers are using Facebook to chat about and recommend products they like from Tesco Direct."

The trial comes after Tesco chief executive Philip Clarke revealed he was planning on putting Clubcard operator dunnhumby back at the centre of its business.

Brands are increasingly turning to schemes that reward customers to promote products via social media.

Dell launched a "share and earn" scheme in April that enabled customers who promoted Dell products to earn £5 if one of their "shares" led to a sale of a Dell product worth more than £70.

Follow Matthew Chapman at @mattchapmanUK

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published