After using to save money, he shows the full extent of his savings in the 80s-themed ad, which features a montage of Gary’s adventures.

Mother has created 60-second and 40-second spots for the launch, as well as five 20-second executions focusing on four core products – car insurance, home insurance, energy and credit cards.

The ad was directed by Josh Gordon and Will Speck – who shot the Will Ferrell film Blades Of Glory – and filmed on location in Los Angeles.

This article was first published on Campaign Work


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