Channel 4 '4seven' by 4Creative

Campaign Work, Thursday, 12 July 2012 04:29PM

4seven is the latest offering from Channel 4. The channel features the best of the last 7 days of Channel 4 with a remit to integrate the increasing role of social media in television.

4creative appointed ManvsMachine in March to create a cohesive on and off air package that would sit comfortably as part of the Channel 4 family.

Having recently completed the award winning More4 rebrand, ManvsMachine were well placed to understand the unique demands of the brand.

This article was first published on Campaign Work

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