Taco Bell 'operation Alaska' by DraftFCB Orange County

Campaign Work, Friday, 13 July 2012 11:48AM

Taco Bell helicoptered its tacos to a remote part of Alaska as part of its latest ad campaign.

A 30-second spot shows a Taco Bell food truck being airlifted to an Alaskan town called Bethal.

The work was created by DraftFCB Orange County and focuses on the company’s "Live Más" strapline.

This article was first published on Campaign Work


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