Agency: Leo Burnett London
In association with
Campaign Work, Monday, 16 July 2012 10:56AM
Journey requests came in for destinations all over London, with professional taxi drivers from the Battersea-based Climate Cars driving the 100 per cent electric fleet.
Successful Tweeters were picked up at a special "taxi rank" at the Truman Brewery, near Liverpool Street station.
AKQA devised the campaign and developed it in collaboration with Nissan. The agency has created a film showcasing the activity, which can be viewed here.
The campaign is also being used to gather consumer feedback on a potential taxi of the future, with Nissan already confirmed as the exclusive supplier of the next New York yellow cab.
This article was first published on Campaign Work