Budweiser debuts first branded YouTube channel

AB InBev is overhauling its content strategy for Budweiser, with the launch of its first branded YouTube channel to strengthen its association with football.

Budweiser: first branded YouTube channel
Budweiser: first branded YouTube channel

The channel, created by digital agency Outside Line, houses a range of content, with a focus on football. Budweiser sponsors the FA Cup and recently signed a deal with non-league minnows Wembley FC that allowed the club to sign former England internationals Martin Keown and Graeme Le Saux.

It will also be creating specific content for the channel, which will house its forthcoming documentary 'Dream. On. The Journey of Wembley FC' once it has aired on ESPN this summer.

Iain Newell, European marketing director at Budweiser, said it plans to roll out similar schemes on a global scale.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published