The video, which features the London-based MC and singer Mercedes, takes the form of an interactive Tumblr-style site. The track plays as the user scrolls down the page to reveal a series of video loops that are synced with the beat.
The images show girls getting ready for a night out and Mercedes performing the song, which was specially composed for 17 cosmetics.
To see the video and hear the song, people will be directed via press ads, PR and online display to 17’s Facebook page.
The work was directed by Zubicky & Tempelman through Social Club.