Planet Rock appoints Jazz FM for ad sales

Planet Rock, the independent rock station, has appointed Jazz FM to handle its spot and sponsorship sales, ending its relationship with Absolute Radio.

Planet Rock: appoints Jazz FM
Planet Rock: appoints Jazz FM

From August 2012 Jazz FM’s sales team will be responsible for all of Planet Rock’s commercial business, including the sale of spot airtime, sponsorship, promotions and online activity.

The deal was negotiated by Carter Tanner, who recently joined Jazz FM as managing director of radio, and Malcolm Bluemel, chief executive of Planet Rock, and is Jazz FM’s first foray into third-party sales.

Planet Rock is one of the biggest digital-only radio stations and had an average of 861,000 listeners a week during the first quarter of 2012, while Jazz FM had 564,000 listeners a week during the same period.

Bluemel said: "We are delighted to have reached a mutual decision in combining the two station’s upmarket audience and making it a stronger pull for clients and agencies alike.

"We share a common interest in brands and I am delighted that Jazz FM will be representing our valuable collateral."

Jazz FM’s ad sales were handled by First Radio Sales (which is jointly owned by The Local Radio Company and UTV Media) but the digital station brought them in-house in October 2010.

Tanner said: "I recognised straight away the potential in working with Planet Rock, who holds such a strong ABC1 following and we can now offer advertisers greater scale of such an upmarket audience up and down the country.

"On meeting Malcolm Bluemel we immediately saw the potential of a combined sell to the marketplace. We are delighted with the outcome."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published