Agencies line up for Jupiter ad task

Jupiter Asset Management is reviewing its £2 million advertising account.

Jupiter: has approached agencies about its ad account
Jupiter: has approached agencies about its ad account

The financial services company has approached a number of agencies about the brief.

Jupiter works with Masius on its advertising account.

The agency was appointed to the business in 2002 after a four-way pitch.

Masius recently helped Jupiter promote its Strategic Bond Fund with an online ad campaign that featured a cube navigation device to increase interaction. The campaign also included press and outdoor brand work.

Other activity launched this year included outdoor advertising in rail and Tube stations, with supporting national and trade press elements. The outdoor campaign, consisting of roadside and rail posters, used the strapline: "Posts move. Goals don't."

Jupiter is one of the UK's leading fund management groups, managing investments for both private and institutional investors.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published