Creature nets task for Adidas apparel

Creature London has picked up a brief from Adidas to create an integrated campaign to promote the sports brand's winter apparel range across Europe and Asia.

Adidas: Creature will promote its winter apparel range
Adidas: Creature will promote its winter apparel range

The agency won the account without a pitch and the work, which will go live in October, comprises TV, print, outdoor and in-store.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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