The multimillion-pound campaign, created by Bartle Bogle Hegarty, consists of two ads that aim to highlight the speed and functions of TiVo.

The first ad, which debuted on Facebook before airing on ITV, shows Fry doing the splits, while Branson whips a remote control from his sleeve and throws it through the air, kung fu-style. Fry catches it one-handed and uses it to search for kung fu programmes, to highlight the speed of TiVo’s intelligent search functionality.

The ad closes with the strapline: "Everything kung fuey in the blink of an eye." It was created by Lewis Mooney and Ed Cole, and directed by Anthony Dickenson through Pulse Films.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs