Amazon to open digital innovation hub in East London

Amazon has picked London's Tech City as the location for its new international hub for technology and digital innovations.

Tech City: chosen by Amazon for its Digital Media Development Centre
Tech City: chosen by Amazon for its Digital Media Development Centre

The Digital Media Development Centre, based in Glasshouse Yard in Barbican, will house hundreds of Amazon technical staff.

They will include software development engineers, user-interface experts and graphic designers, as well as the design and development teams from Pushbutton, the TV app company, and its online entertainment service, LoveFilm.

The team will work on interactive digital services for TVs, games consoles, smartphones and PCs, as well as media projects, which it is claimed, will "benefit Amazon customers all over the world."

The centre will open within the next few months.

Paula Byrne, managing director of the centre, said that London was a "hotbed of tech talent" and testament to that was Amazon choosing it as the location for its new centre.

Byrne said: "Innovation is part of the Amazon DNA and we are creating a British centre of excellence to design and develop the next generation of TV and film services for a wide range of digital devices."

Boris Johnson, Mayor of London, said: "For this wildly successful and dynamic company to choose our city to site such an important facility is a splendid feather in our cap. We know we have the talent, the space and infrastructure to make the most of the digital economy."

The Tech City initiative was launched as a way to support and grow London's technology start-up industry, and is based around London's Shoreditch and surrounding areas, with the Old Street roundabout gaining the nickname 'The Silicon Roundabout'.

Amazon's rival Google recently set up shop in Tech City, opening a 'Campus' to support digital start-ups.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
So what's going on at BBH?
Share

1 So what's going on at BBH?

BBH had already seen so many of its old guard leave, and for the new guard to also follow them out the door suggests something might be going awry.

Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published