The top 10 Olympic ads

By Sara Kimberley, campaignlive.co.uk, Tuesday, 24 July 2012 10:09AM

With only three days to go before the opening on the London 2012 Olympics, we take a look at the best 10 Olympic ads getting the nation's pulses racing.

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Six of the top spots come from The London 2012 Olympic partners including P&G, McDonald’s and Coca-Cola. 

Transport for London and the Olympic Delivery Authority launched a comical campaign, 'The Olympic Delivery' by M&C Saatchi to raise awareness of expected travel behaviour during the London 2012 Olympic and Paralympic Games.

The print ads use caricatures of Olympic and Paralympic athletes in day-to-day London transport situations and encourage people to seek information before travelling.

The work was written by Joe Miller, art directed by Tristan Cornelius and illustrated by Tokyoplastic.

Procter & Gamble’s 'Best Job' by Wieden & Kennedy Portland is among the top ads sweeping the nation. The Olympics themed global campaign, part of its "proud sponsor of mums" activity, aims to "honour the amazing mothers behind Olympic athletes".

The ad was directed by Alejandro González Iñárritu, who shot 'Babel', '21 Grams', 'Amores Perros' and the "write the future" spot for Nike.

Channel 4’s biggest ever marketing campaign got pulses racing when it launched last week as it promotes coverage of the London 2012 Paralympic Games.

The 90-second film by 4Creative is called "meet the superhumans" and is being broadcast across 78 different UK television channels, including all of C4's networks as well as ITV1, Five, Sky One, Eurosport and all of UKTV's channels. The ad was directed by Tom Tagholm.

The BBC launched a clever animated trail, by RKCR/Y&R, across all the BBC’s TV, radio and digital Olympic content, and features the specially commissioned music track 'First Steps' by Elbow.

The creatives on the ad were Jules Chalkley, Nick Simons, Ted Heath, Paul Angus and the executive creative director was Damon Collins.

British Airways patriotic "Olympics" spot by Bartle Bogle Hegarty features a BA aircraft driving through London to get to the Olympic stadium.

The strapline reads, "Don’t fly. Support Team GB." The work was directed by Michael Geoghegan through Partizan. BBH's creative director Justin Moore, Hamish Pinnell, Matt Moreland, Chris Clarke all worked on the ad. 

Samsung’s cool Olympic ad for its Galaxy S111 by Cheil Worldwide, features people all around the world waiting for Beckham to hit the drum to start the Olympic Games, before using their Galaxy S III handsets to share footage of his shot.

Art direction and copywriting were by Dean Pinnington and Luke Ashton.

Coca-Cola’s 'Move To The Beat' campaign features footage from the UK-wide torch relay. The ad, created by Mother, shows different runners in different parts of the country holding the torch, spliced between footage of street parties and torch-relay processions from up and down the UK.

The spot was directed by Joaquín Baca-Asay through MJZ.

Adidas has unveiled its Olympics-themed brand advertising campaign, 'Take The Stage'. This is the brand's largest-ever UK marketing spend spanning TV, out-of-home and digital formats, which focuses solely on the Team GB athletes.

Creative director was Kris Manchester. Art direction was by Dan Brooks with copywriting by Daniel Chandler.

McDonald's Olympic and Paralympic campaign, called 'We All Make The Games', celebrates the people and moments of the games. The £10m 10-week campaign has been created by Leo Burnett. The creative director was Adam Tucker and it was directed by Neil Gorringe.

Visa’s 'Difference' by TBWA\Chiat\Day encourages people to submit a cheer in the form of a click, post, photo or video. It will also include the best cheers in a special ad to be shown during the Games. The creative directors were Meghan DeRoma and Michael Yagi.

 

This article was first published on campaignlive.co.uk

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