EBay partners with British Fashion Council

Be the first to comment
EBay: has been making strides intro fashion
EBay: has been making strides intro fashion

EBay has signed up a multi-season sponsorship deal with the British Fashion Council's (BFC) Fashion Forward Initiative, which supports emerging design talent.

In recognition of the transformative impact that ecommerce is having on the fashion industry, eBay will provide help, advice and support to emerging British design talent, kicking off at London Fashion Week this September.

Speaking at the launch of the partnership at Claridges this morning (25 July), Melanie Smallwood, head of fashion at eBay, argued that the growth of the fashion industry was happening online. She revealed that 10 pairs of women's shoes are sold every minute on eBay in the UK.

Caroline Rush, chief executive of the BFC, said that she hoped that eBay would help to "bring new opportunities to the designers they support". This year's Fashion Forward designers include Mary Katrantzou, who recently created a limited edition range for Topshop and Henry Holland.

The move is the latest in a long line of marketing initiatives aimed to boost eBay's fashion credentials. Smallwood said eBay planned to continue "enhance and build" its fashion output.

This will include collaborations with designers to create limited edition collections, following a successful partnership with Derek Lam in the US.

As part of the partnership deal, eBay will also support the 'Born To Shop' online fashion auction, which will raise money for Save the Children's 'No Child Born to Die' campaign.

A range of celebrities and designers have already pledged to support the campaign, and Samantha Cameron is donating the Teal-coloured Burberry dress she wore for the Royal Wedding earlier this year.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published