JWT London scoops Kit Kat UK digital brief

JWT London has been appointed by Nestlé to handle the UK digital marketing account for the Kit Kat brand.

Kit Kat: JWT London already handles its advertising
Kit Kat: JWT London already handles its advertising

The agency won the business after a competitive pitch against We Are Social, Blast Radius and Frank, with the incumbent, Skive, pulling out earlier in the review.

JWT has handled the Kit Kat advertising account since the chocolate brand's creation. The agency invented the strapline "Have a break. Have a Kit Kat", with the first-ever ad to feature the famous line appearing in 1957.

The new assignment means JWT will also be responsible for digital activity including Kit Kat's website, online advertising and social media execution, including community management across Kit Kat's social media platforms such as Facebook.

James Whitehead, an executive partner at JWT London, said: "Kit Kat is a great prize - it's already among the top ten most-engaged brands on Facebook and we will be helping Nestlé achieve their ambition to turn this much-loved brand into a world-class operator digitally."

Kit Kat is the fourth-largest UK chocolate brand with estimated sales of £120 million in 2011, according to Mintel.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published