The UK-wide campaign, which aims to raise brand awareness and preference for Europcar among urban professionals, asks the public to upload their best in-car karaoke ("caraoke") performance to Europcar’s Facebook page for a chance to win a Fiat 500.

Participants can choose from a list of ten tracks, including the Troggs hit Wild Thing and Lady Marmalade by Labelle.

This article was first published on Campaign Work


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