Agency: Bartle Bogle Hegarty
Campaign Work, Wednesday, 01 August 2012 09:17AM
The commercials, by BBDO New York, continue the "GE Works" platform. One of the spots is about the neonatal intensive care unit at Homerton University Hospital in East London, where GE technology is helping doctors and nurses care for premature babies.
They were written by Michael Aimette, art directed by Eric Cosper and directed by Brett Morgan through Anonymous Content.
This article was first published on Campaign Work