Chris Green to head global strategy at Mindshare

Be the first to comment
Green: leading a team of 80
Green: leading a team of 80

Mindshare has hired Chris Green, the brand and business planning director at Hypernaked, as its global head of strategy.

Green replaces Marco Rimini, who was promoted to chief executive of Mindshare Worldwide Central Team earlier this year. He will report to Rimini.

Green was one of the few remaining members of the senior Naked team still at the agency following its merger with Hyper last year. He has worked at the company for seven years on brands including Coca-Cola, Vodafone, JP Morgan and Kimberly-Clark.

He will lead an 80-strong global team that includes Matt Andrews and Alistair Green, who run the UK strategy function; Sonia Le Louarn, who heads Latin America; Tim Elton, who runs the US; and Deepika Nikhilender, Cat Williams and Chris Harrison, who manage Asia.

Mindshare said Green will be responsible for bringing together this global strategy community when he takes up his role at the end of August.

Rimini said: "I am pleased Chris is finally joining. He is someone I have wanted to have here for a while. He provides the combination of being imaginative, strategic and entrepreneurial that our strategy community and clients will respond to."

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published