Out and About: 9 August

This week Out and About watches Aegis take part in a Charity Challenge, goes to a preview screening of comedy film 'Ted' with DCM and gets cultural with Ocean Outdoor.

  • Ocean Outdoor

    Ocean Outdoor

  • Aegis

    Aegis

  • Aegis

    Aegis

  • Aegis

    Aegis

  • DCM

    DCM

  • DCM

    DCM

  • Aegis

    Aegis

  • Ocean Outdoor

    Ocean Outdoor

  • Aegis

    Aegis

  • DCM

    DCM

  • Aegis

    Aegis

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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