Enterprise Rent-A-Car 'we'll pick you up' by Dare

Written by Dan Gorlov and Rachel Le Feuvre at Dare and directed by the comedy director Martin Granger, the ad broke on 13 August, with a second TV spot planned for later in the year.

The advertising will be accompanied by additional content in print, point-of-sale, a viral film, digital and social. Steak London was appointed to seed viral content and drive SEO.