Lynx 'chaos Island' by BBH

A global TV ad will air on dates that coincide with six live Facebook treasure hunts, offering the chance to win one of seven pairs of tickets to the Lynx Chaos Island in the Caribbean.

It was created by Wesley Hawes, Gary McCreadie, Dan Bailey and Brad Woolfe, and directed by Tim Godsall at Biscuit Filmworks.

Outside the UK the brand is known as Axe and the campaign runs with the title "Anarchy Island".