Royal Mail kicks off £11m digital roster overhaul

By Sara Kimberley, campaignlive.co.uk, Thursday, 16 August 2012 08:00AM

Royal Mail Group is reviewing its £11 million digital agency roster.

Royal Mail: digital roster

Royal Mail: digital roster

The postal group is looking to appoint three agencies to work across the business for four years after the statutory review process.

Proximity London currently handles the lion’s share of the account, winning its chunk of the business in 2003.

TMW and Targetbase Claydon Heeley are also on Royal Mail’s digital roster.

The appointed agencies will each focus on one specialist element of the business.

These are: digital marketing, which commands a large proportion of the budget and will encompass strategy, design, measurement and creative content; digital DDA, which will include coding and compliance; and digital communications, which will include social media activity, web design and other digital communications.

Agencies have until the end of August to make their submission for the account. 

The appointed roster of agencies will work with Royal Mail’s ad agency, Beta, as well as its media agency, UM London, which was appointed earlier this year.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs