Hotline: Brand Republic Group launches The Leadership Lab

Brand Republic Group is launching The Leadership Lab, a creative leadership programme designed for directors from creative agencies and media companies.

The collaboration between Brand Republic, Campaign, Media Week, PR Week, Revolution and the consultancy Kirkbright will involve six intensive day-long workshops covering leadership and business issues.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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