Christian Woolfenden, marketing director, UK & Ireland, Paddy Power, talks to Marketing about the brand's sponsorship of 'the biggest athletics event in London' and the £80,000 pants.
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Behavioural economics is defined as: human understanding for business advantage.
By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.