Video: Paddy Power's Woolfenden explains 'mischief' marketing

Christian Woolfenden, marketing director, UK & Ireland, Paddy Power, talks to Marketing about the brand's sponsorship of 'the biggest athletics event in London' and the £80,000 pants.

Paddy Power
Paddy Power
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Look out for the invisibles and introverts in your agency
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1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

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