Video: Paddy Power's Woolfenden explains 'mischief' marketing

Christian Woolfenden, marketing director, UK & Ireland, Paddy Power, talks to Marketing about the brand's sponsorship of 'the biggest athletics event in London' and the £80,000 pants.

Paddy Power
Paddy Power
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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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