Turkey of the Week - Dare, Tetley

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The new Tetley ad by Dare is not Justin Marshall's cup of tea:

"It's not like I cared much about the Tea Folk, but watching this makes me pray for their return. This ad tries to show that having a cup of tea with your friends is better than communicating with the world via social media. It's a weak idea and the execution is run-of-the-mill. Since when did having a brew rival surfing on the internet? Surely the only problem tea presents is the risk of spillage on your keyboard. I think Tetley deserves a bit more standout than this."

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Twitter reveals insights from best social campaigns of 2015
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1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

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