The agency has introduced "get involved" as The Sun’s new strapline in a 90-second spot that showcases the title's content in the form of a walk around Britain. The ad broke during The X Factor on ITV1 on 18 August.
Grey has also created a second TV ad, "get involved this year", to support the start of the new football season. The spot features the Rizzle Kicks track Traveller’s Chant.
The advertising attempts to reinforce how The Sun inspires people to be part of the issues impacting on their lives, focusing on its sharable and social characteristics.
Grey’s work is the first major brand advertising for The Sun since WCRS’s "Olympics" commercial that broke in January and used the line: "Let’s make it great, Britain."