campaignlive.co.uk, Thursday, 23 August 2012 08:00AM
The Government Procurement Service framework tender finally landed on agency desks last week, two weeks late, and it has left many senior management scratching their heads. There is confusion - and consternation - that agencies wanting to pitch to be one of the ten chosen to create advertising must also be able to demonstrate that they can work on PR, digital and DM (even if they don't want to pitch for these parts of the contract).
Meanwhile, the Department of Health has shortlisted six agencies to pitch for its anti-smoking campaign. Along with the incumbent, Dare, DLKW Lowe, M&C Saatchi, McCann London, Mother and Wieden & Kennedy have made the cut.
Elsewhere in the public sector, the Financial Services Compensation Scheme has shortlisted Abbott Mead Vickers BBDO and DLKW Lowe, with the incumbent, McCann Manchester, off the list.
SABMiller's advertising review for its Peroni Nastro Azzurro brand is nearing the closing stages. The final pitch is next Friday, with a pitchlist comprising the global incumbent, The Bank (in partnership with Holler), Euro RSCG, M&C Saatchi and McCann London. Engine is no longer involved in the process. The pitch is being handled by The Observatory.
While the big networks are spending most of the summer bogged down in the European Beiersdorf and Johnson & Johnson pitches, no agency is as busy as Carat, the incumbent on both accounts. For Beiersdorf, which is a Northern Europe review, Carat is up against MEC and OMD. The pitches are in mid-September. For J&J, Carat is also up against the global incumbents, OMD, Interpublic and Group M, which is going into battle with a "Team J&J" offering. The J&J pitches are taking place market by market over the next two weeks.
This article was first published on campaignlive.co.uk
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