Axe 'hair' by BBH New York

The new tagline, "Hair. It’s what girls see first", draws a parallel between a guy’s hair and what grabs his attention when he meets a girl.

Credits

Chief creative officer
Executive creative director
Art director
Copywriter
Head of integrated production
Head of broadcast
Agency producer
Business affairs manager
Business director
Strategy director
Production comany
Director
Line producer
Editorial company
Post VFX / online facility

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