Standard Life calls review of digital ad business
By Sara Kimberley, campaignlive.co.uk, Thursday, 30 August 2012 11:10AM
Standard Life, the pensions and investments company, is reviewing its digital advertising account.
Dare was the incumbent until April this year after it won the business in 2009 following a pitch.
The appointed agency will be expected to develop Standard Life's online presence and digital advertising, as well as work on strategy, mobile and social media.
Kevin O'Shaughnessy, the group digital director at Standard Life, is handling the process.
VCCP, which is the incumbent on Standard Life's advertising account, is unaffected by the review.
The search for an agency follows a recent restructure of Standard Life's global business, which included the departure of its UK marketing director, Bruce Kelsall, after nearly three years at the company.
As part of the restructure, the group director of communications, Graeme McEwan, has been promoted to director of group communications and brand, overseeing Standard Life's company-wide brand strategy.
O'Shaughnessy said: "Digital is core to supporting all of Standard Life's stakeholder channels and we work with a range of agencies with digital capabilities. We have started a pitch process this month to appoint a lead digital agency that we expect to be completed in the next two to three months."Follow @SaraKimberley
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Mid Weight UX Designer Daniel Marks London 40k, Central London
- Senior UX Architect Daniel Marks London 65k, Central London
- ACCOUNT MANAGER - Consumer Brands! Royds Raphael £35k-£40k / £150-£220+ day rate depending on experience, Central London
- Integrated Account Manager air recruitment Up to £30K dependent on experience, Central London