campaignlive.co.uk, Thursday, 30 August 2012 08:00AM
While the controversy surrounding the awarding of the West Coast rail franchise shows no sign of dying down, further details of the FirstGroup advertising pitch have emerged. The rail operator, which is set to replace Virgin Trains, claims that it is planning a "significant increase" in marketing spend with an estimated £20 million allocated to establishing the new brand. The pitch is only for this part of FirstGroup's business and will not include its other transport franchises. But with that sort of spend figure attached, who cares?
Scottish Power's advertising review is moving forward. Agencies expect the client to shortlist four of them to pitch for the business next week. This follows the initial stages of a process handled by Creativebrief.
Shortlisted ad agencies competing for the Government's National Citizen Service will be putting on their Sunday best for the pitch this Friday, which is taking place at 10 Downing Street. 18 Feet & Rising and McCann London will battle it out to win a brief for the service, which will work along the same lines as the Duke of Edinburgh scheme.
It is a week of "staycation" resort pitches in the media world. The post-bank holiday week kicked off with the pitches for Center Parcs on Tuesday and Wednesday, with MPG Media Contacts, M/SIX, Vizeum and Walker Media all vying for the business. Thursday and Friday will bring pitches for Butlins from MEC, Mindshare and OMD in a process being managed by AAR. The Butlins incumbent, ZenithOptimedia, dropped out earlier in the summer.
The media pitches for the NSPCC account take place next week. Maxus, which has replaced MEC, faces MPG Media Contacts and OMD UK.
This article was first published on campaignlive.co.uk
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