Virgin to reward most frequent flyer with free trip into space

Richard Branson's Virgin America airline has launched a competition that will reward its most frequent flyer across the Virgin Atlantic network by sending them into space for free on Virgin Galactic.

The Spaceship Company: jointly owned by the Virgin Group and Scaled Composites
The Spaceship Company: jointly owned by the Virgin Group and Scaled Composites

The competition, called 'Mission Galactic', will reward the consumer with the most "Elevate status points", which are earned when a customer purchases a flight on all three Virgin airlines – Virgin America, Virgin Atlantic, and Virgin Australia. It is open to all Virgin airline customers.

The consumers with the most Elevate status points earned between now and 7 August 2013 will win a Virgin Galactic sub-orbital space flight.

Virgin Galactic is expected to make its first commercial flight at the end of next year.

Elevate is a reward scheme available to customers that fly across Virgin’s airlines, as part of a redeemable point scheme.

To enter the competition, consumers must be a member of the Elevate reward scheme and sign into a dedicated site, http://galacticcontest.virginamerica.com/, in order to have their flights tracked as they book them.

Virgin is offering a zero-gravity experience as second prize.

Last month, Virgin Atlantic launched a dedicated London guide as part of its UK marketing programme, in which Branson revealed his top London hotspots for tourists to visit.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published