Eurostar post-Olympic ads focus on cultural exchange

Be the first to comment
Eurostar: ads promote £59 return fare
Eurostar: ads promote £59 return fare

Eurostar has launched a post-Olympic ad campaign calling on consumers to "Bring something interesting back" from a trip abroad with the rail company.

The ads (see below) focus on aspects of British cultural life that originated in Eurostar’s destination countries France and Belgium.

One execution dwells on the origins of cricket, with the poster ad stating, "Crekketes, first recorded in Belgium, 1533. Cricket, established in London, 1744".

Another humorous ad shows a classic 20s Parisian scene alongside a shot of British women on a night out, stating, "Parisian chic: little black dress, 1926. Essex cheek: LBD, 2012".

The print, digital and outdoor campaign, the first since Eurostar appointed ad agency Abbott Mead Vickers BBDO, will run for two weeks.

Media planning and buying was handled by Arena Media.

The latest ad push promotes the brand’s lowest price rail deal of £59 for a return journey between London and Paris or Brussels.

Lionel Benbassat, director of marketing and brand at Eurostar, told Marketing: "This pushes an attractive price but at the same time gives an insight into our travel philosophy, and helps to build the brand."

Click to expand pictures

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending

Just published