• eurostar3.jpg

    eurostar3.jpg

  • eurostar4.jpg

    eurostar4.jpg

  • eurostar1.jpg

    eurostar1.jpg

  • eurostar2.jpg

    eurostar2.jpg

of

The print, digital and outdoor campaign, the first since Eurostar appointed Abbott Mead Vickers BBDO, will run for two weeks.

Ads focus on aspects of British cultural life that originated in Eurostar’s destination countries, France and Belgium.

One execution dwells on the origins of cricket, with the poster ad stating: "Crekketes, first recorded in Belgium, 1533. Cricket, established in London, 1744."

Another humorous ad shows a classic 20s Parisian scene alongside a shot of British women on a night out, stating: "Parisian chic: little black dress, 1926. Essex cheek: LBD, 2012."

 

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs