Kaspersky Lab 'safeguarding me' by McCann London

Campaign Work, Tuesday, 04 September 2012 02:28PM

Kaspersky Lab, the internet security company, has unveiled an integrated campaign that celebrates the things people cherish the most.

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Created by McCann London, which won the account in May 2012, the Kaspersky campaign features a series of individuals who profile themselves by displaying the items that mean the most to them – in each instance concluding with their electronic device and the crucial role it plays in their lives.
     

This article was first published on Campaign Work

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