It is Karmarama’s first work for the Adams Foods brand since being appointed to the business.

The campaign launches Kerrygold’s new softer block butter. The TV and print activity aims to communicate the care and dedication that the brand puts into its product through the fable of The Butterman,
a "mythical hero of Irish folklore".

The Butterman helps his herd find the best grazing pastureland – for example, by carrying a cow up a mountain on his back.

The work was created by Tom Woodington and Robin Temple. It was directed by Jeff Labbé through Sonny London.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs