The commercial features a questionable foreign billionaire walking around his diamond mine.? The campaign is being supported by activity on the Paddy Power Facebook page, including an App called ‘Billionaire Blag’, in which fans can try to persuade a dodgy billionaire to buy their club.

The ‘Billionaire’ spot continues the ‘We Hear You’ campaign, which involves Paddy Power responding to punters’ comments and conversations in blogs and social media. It was created by Christen Brestrup and Bertie Scrase.

This article was first published on Campaign Work


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