EasyJet switches to allocated seating

EasyJet is introducing allocated seating in November, priced from £3 per passenger, after a trial run improved customer satisfaction.

EasyJet: introduces allocated seating
EasyJet: introduces allocated seating

The airline claims the change to the longstanding "free-for-all" seating system commonly used by budget airlines resulted in "less stress and anxiety" for passengers on trial flights.

The new pricing regime will phase out the current priority boarding product, Speedy Boarding, which costs an average £10 per passenger.

Allocated seats will cost £3 but will not be a compulsory extra. Passengers will be able to purchase seats with extra legroom for £12 and reserve seats in the first few rows of planes for £8.

These prices applied during the trial, which 70% of passengers thought was better than the current system. Around 60% said it made them more likely to use the airline in the future.

The benefits of Speedy Boarding will live on for easyJet Plus! annual cardholders and Flexi Fare customers.

They will still be able to check in via Speedy Boarding's dedicated desk, board the aircraft first and will be able to select seats free of charge.

A spokesman said the airline expected the allocated system "to attract new customers for whom our old system was a barrier to entry".

According to easyJet the trial also delivered satisfactory results against key criteria including on-time performance, cost per seat and revenue compared to Speedy Boarding.

Carolyn McCall, chief executive of easyJet, said: "This is an example of easyJet trying to do all it can to make travel easy and affordable for our passengers."


Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published