In the ad, which pays homage to dance sequences in films such as Flashdance, the woman’s home starts out in beige and white before we see her step through the catalogue and into a Technicolor Ikea showcase.

The TV spot launches during The X Factor on ITV1 on 8 September. Three versions of the ad have been produced, including 60-second and 30-second edits, as well as a two-minute "music video" running on YouTube.

The work was directed by David Wilson through Blinkink. Post-production was by The Moving Picture Company.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs