Dairylea 'squigglywigglyness' by BMB

It builds on outdoor and press work released in June. There are three 20-second executions: "squigglywigglyness", "shovelability" and "putbackableness".

The work was created by Simon Bere, Jay Pond-Jones and Jade Trott, and directed by MJ Delaney through Moxie Pictures.