Film giants kick off £5m UltraViolet agency pitch
UltraViolet, a new digital film service backed by the film companies Sony Pictures, Universal Pictures and Warner Bros, is looking for an ad shop and a media agency to handle its £5 million account.
The review will be handled by the British Video Association alongside the three film companies, which are its main stakeholders, ahead of a consumer launch later this year.
The appointed agencies will be responsible for strategic planning and brand positioning, advertising, digital, shopper marketing and retailer engagement. The BVA, which will consider appointing either a full-service agency to handle both creative and media or specialists for each account, also wants to hire a PR agency.
UltraViolet aims to cut piracy by offering consumers a cloud-based collection of films and TV shows that they can watch on any device.
Recent UltraViolet releases in the US, its launch market, include The Woman In Black and Ghost Rider: Spirit Of Vengeance.
UltraViolet is expected to launch in the UK in the coming months, when consumers will be able to buy standalone UltraViolet-enabled digital content. UK retailers are expected to launch the service in-store by 1 March 2013.Follow @SaraKimberley
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Creative Artworker become £28K, Central London
- Online Sales Manager Ultimate Asset £25000 - £35000 per annum + Excellent Commission Potential, London
- Agency Sales Manager Ultimate Asset £23000 - £27000 per annum + Amazing benefits, London
- Agency Account Manager Ultimate Asset £27000 - £30000 per annum + Excellent Commission Potential, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- iProspect appoints chief media officer among four senior hires
- Dove launches first cinema campaign with 'real beauty' sequel