BMB wins AllSaints creative and media

AllSaints, the fashion label, has appointed Beattie McGuinness Bungay to handle its £2 million advertising account and BMB Media, the agency's media division, to its media business, without a pitch.

AllSaints: picks BMB for creative and media
AllSaints: picks BMB for creative and media

BMB is creating a film and online campaign for the fashion store featuring up-and-coming actors, artists, poets, writers and models. The film will show them coming together to celebrate the brand's autumn/winter 2012 collection.

AllSaints' advertising will run across cinema, in-store, social media and online.

This is the first agency appointment made by AllSaints and marks a desire to significantly ramp up marketing activity for the brand to coincide with the launch of the autumn/winter collection.

Trevor Beattie, the BMB partner, said: "Who wouldn't want to work with AllSaints? It's a legendary brand. A genuine individual in a fashion world of mediocre me-toos. They have huge and very exciting plans for the brand and I, for one, can't wait to get stuck in."

AllSaints was founded in 1994 in London. It has standalone shops as well as concessions in department stores.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published