BullionVault starts hunt for agencies

BullionVault, the online investment gold service, is in talks with creative and media agencies as it looks to ramp up its advertising.

BullionVault: seeks agencies amid ramp-up in advertising
BullionVault: seeks agencies amid ramp-up in advertising

The London-based company, owned by Galmarley, allows people to buy, store and sell gold through the
professional bullion market internationally and using professional vaults.

Daniel Jay, the digital marketing executive at BullionVault and the former head of online acquisition at Skype, is leading the process.

There are no incumbents on the above-the-line business. Jay said that, despite speaking to above-the-line agencies, the company will not invest in TV advertising.

Jay described the company as "an online marketplace allowing the consumer to have access to the professional bullion market, buying from one gram to a whole bar".

BullionVault was established in 2005 and makes its revenues from commissions, custody fees, interest receipts and the variance between the buying and selling prices of gold.

The gold industry has had a renaissance during the recession, with experts believing the price of bullion could double over the next five years.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published