Out and About: 6 September

This week Out and About gets dramatic with Carat, hangs out with Hot Chip at Spotify and with NME and Spotify at Reading, witnesses a teen sensation with UM London and Initiative, gets Lawless with DCM and sporty with Unanimis and listens to Cherie Blair with the Evening Standard.

  • Carat

    Carat

  • Carat

    Carat

  • Carat

    Carat

  • Carat

    Carat

  • Carat

    Carat

  • Carat

    Carat

  • Spotify

    Spotify

  • Spotify

    Spotify

  • Spotify

    Spotify

  • Spotify

    Spotify

  • Evening Standard

    Evening Standard

  • Initiative, UM London, Vevo

    Initiative, UM London, Vevo

  • Initiative, UM London, Vevo

    Initiative, UM London, Vevo

  • DCM

    DCM

  • Unanimis

    Unanimis

  • Unanimis

    Unanimis

  • Unanimis

    Unanimis

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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