Starbucks to roll out coffee machines

Starbucks is aping rival Costa Coffee by rolling out thousands of coffee vending machines, called Starbucks On The Go.

Starbucks: readies UK machine roll out
Starbucks: readies UK machine roll out

The first machines will be introduced in four Sainsbury's stores next week. They will then be installed at petrol stations, followed by a country-wide roll out. Starbucks said it was initially just being rolled out on a trial basis.

The move marks a significant push by Starbucks into a new area and comes just 18 months after Costa bought Coffee Nation, which operates 900 coffee machines.

The Starbucks On The Go machines will make the coffee in less than a minute and offer more than 200 different drinks.

The vending machine has a touchscreen interface, which allows customers to play a game while waiting for their coffee.

All Starbuck's Tall drinks will cost £2.10 and Grande will be priced at £2.40. Extra shots and syrups will not cost extra.

The move comes at a busy time for Starbucks. In July, Starbucks announced it was launching a chilled coffee product called Refresha and a range of commercial tie-ups.

In an interview with Marketing, Starbucks' top UK marketer Ian Cranna described how the Starbucks brands is changing and evolving to compete with market leader Costa and McDonald's.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published